Alex Hormozi $100M Money Models: “How to Make Money” Book Launch
Two years after releasing $100M Leads, Alex Hormozi is back with his latest game-changer: $100M Money Models.
If history is any guide, we may not see another book until 2027. But until then, this one’s going to fuel conversations across the business and entrepreneur community.
Who is Alex Hormozi?
In case you’re new to him:
- Owner of Acquisition.com
- Husband & business partner of Leila Hormozi
- Fitness fanatic and the #NeverSkipDessert muscle guy
- A leading entrepreneur with more than 3.6M YouTube subscribers
He’s been introduced as “The man who earns more than the CEOs of McDonald’s, Ikea, Ford, Motorola, and Yahoo… combined!” – a feat he accomplished in his twenties.
Or maybe his famous one-liner that already precedes him “I have nothing to sell you.”
Why Hormozi is the Easiest (and Hardest) Guru to Promote?
Here’s the twist: Alex Hormozi might just be the easiest business guru to share with others, and yet the hardest to promote. Why? Because he gives away almost everything for free. Would you work for goodwill? We do.
No email opt-ins. No sneaky paywalls. Just free video courses and resources tied to his books:
Most gurus would charge hundreds (if not thousands) for the same material. By giving it away, Alex isn’t just building goodwill, he’s rewriting the playbook and the marketing industry.
Add to that his massive presence across YouTube, Twitter/X, Instagram, TikTok, and LinkedIn, and you’ll see why he’s crushing the competition without even trying.
Alex Hormozi’s $100M Money Models Breaks Guinness Record But…
Alex Hormozi’s $100M Money Models just hit a major milestone, officially becoming the fastest-selling non-fiction book according to Guinness World Records, with close to 3 millions copies sold in one single day.
Controversy Behind the Record – Not everyone is celebrating how this record was achieved.
The main launch offer required buyers to purchase 200 copies of the book (to “donate”) in order to unlock access to Alex Hormozi’s brand-new course as a “free bonus.” And because it’s a donation, it also means 100% tax deduction for businesses.
Critics argue that the record-breaking sales were driven more by the bonus course incentive than genuine demand for the book itself. In other words, people bought the books for the bonus, not for the book.
But let’s be real: when we look at the top 10 fastest-selling non-fiction books, can we say every single one of them was purely organic? Probably not.
Massive pre-orders, retailer discounts, and heavy marketing campaigns are usually part of the equation. Alex simply added his own twist: a bulk-purchase + high-value bonus play.
Transparent transactional? Slyly Manipulative? Masterful Marketing? To each his own. But clearly Alex Hormozi knows how to orchestrate a launch.
We bought only one as we have other commitments, but already excited for the upcoming $100M Launch Virtual Workshop. maybe we’ll see a $100M Launch book in 2 years… even though it technically appeared as part of the bonus stack below.
Alex Hormozi 200 Copies Bonuses Includes…
- Leads System
- Sales System
- Delivery System
- Profit System
- Custom trained ACQ Ai, essentially your personal Ai-powered Alex Hormozi assistant.
- ACQ Implementation Virtual Workshop based on the in-person workshop they did for $35,000.
- 12 ACQ Playbooks for Closing, Proof Checklist, Retention, Marketing Machine, Lifetime Value, Hooks, Branding, Price Raise, Promo Cash, GOATed Ads, and Lead Nuture.
The Impressive Book Launch
Audience are complaining too long after 3 hours, some labelled it as filibuster, as he promised a gift at the end of the presentation. While we find that it was a good opportunity to see Alex at work live, it was 9 hours long.
We found that the mystery headliners sessions that are no longer available with Rick Mayo, Alex Becker, Tom Bilyeu, Patrick Campbell, his new president for Acquisition.com, Sharran Srivatsaa, and his wife and co-founder Leila Hormozi great and insightful as well.
And followed up with another 2 more lengthy and equally impressive sessions… History in the making and we are glad to be a part of it.
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